SGM Southern Grouts & Mortars, Inc.
Effective Date: 10/19/19
Last Updated: 7/29/25

Introduction

SGM Southern Grouts & Mortars, Inc. (“SGM,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website sgm.cc, use our services, or interact with us in connection with our pool finishes, spa surfaces, tile systems, and installation products.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us, including:

• Contact Information: Name, company name, email address, phone number, mailing address
• Business Information: Job title, company type (distributor, contractor, builder), project details
• Account Information: Username, password, and account preferences for registered users
• Communication Records: Information from emails, phone calls, and other communications with our team
• Training and Certification Data: Information related to our factory training programs and certifications
• Warranty Registration: Product information, installation details, and contact information for warranty purposes

Automatically Collected Information

When you visit our website, we may automatically collect:

• Technical Information: IP address, browser type, operating system, device information
• Usage Data: Pages visited, time spent on pages, click-through rates, referring websites
• Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies

Business Transaction Information

In connection with our business relationships, we may collect:

• Order Information: Product specifications, quantities, pricing, delivery details
• Payment Information: Billing address, payment method details (processed through secure third-party processors)
• Shipping Information: Delivery addresses, tracking preferences

How We Use Your Information

We use the collected information for the following business purposes:

Product and Service Delivery

• Processing orders and managing product distribution
• Providing technical support and customer service
• Managing warranty registrations and claims
• Scheduling and conducting factory training programs

Business Operations

• Communicating about products, services, and industry updates
• Managing distributor and contractor relationships
• Improving our products and services based on feedback
• Maintaining accurate business records

Marketing and Communications

• Sending promotional materials about new products and services (with your consent)
• Providing industry news and technical information
• Inviting you to trade shows, training programs, and industry events

Legal and Compliance

• Complying with applicable laws and regulations
• Protecting our legal rights and interests
• Preventing fraud and ensuring security

Information Sharing and Disclosure

We may share your information in the following circumstances:

Business Partners

• Authorized Distributors: We may share relevant contact and project information with our authorized distributors to facilitate product delivery and support
• Installation Professionals: For warranty and technical support purposes, we may share information with certified installers

Service Providers

We work with trusted third-party service providers who assist us with:

• Website hosting and maintenance
• Payment processing
• Shipping and logistics
• Marketing and communications
• Technical support services

Legal Requirements

We may disclose information when required by law, court order, or government regulation, or to protect the rights, property, or safety of SGM, our customers, or others.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure data transmission using encryption technologies
• Regular security assessments and updates
• Access controls limiting employee access to personal information
• Secure data storage systems

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

Access and Correction

You have the right to request access to and correction of your personal information we maintain.

Data Portability

You may request a copy of your personal information in a structured, machine-readable format.

Deletion

You may request deletion of your personal information, subject to legal and business requirements.

Opt-Out

You can opt out of marketing communications at any time by:

• Clicking the unsubscribe link in our emails
• Contacting us directly using the information below
• Updating your preferences in your account settings

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance user experience and analyze website performance. You can control cookie settings through your browser preferences, though disabling cookies may affect website functionality.

Types of Cookies We Use

• Essential Cookies: Necessary for website operation and security
• Analytics Cookies: Help us understand how visitors use our website
• Marketing Cookies: Used to deliver relevant advertisements and measure campaign effectiveness

International Data Transfers

As a company with global operations and customers, we may transfer your information to countries outside your residence. We ensure appropriate safeguards are in place to protect your information during such transfers.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods vary based on the type of information and business requirements.

Children’s Privacy

Our services are designed for business-to-business use and are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will notify you of material changes by posting the updated policy on our website with a new effective date.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

SGM Southern Grouts & Mortars, Inc.
1502 S.W. 2nd Place
Pompano Beach, FL 33069

Phone: (954) 943-2288
Toll Free: (800) 641-9247
Email:

Additional Locations:

• Plant City, Florida
• Waxahachie (Dallas), Texas